Campaign Details

The Great American NO BULL Challenge is the first, student-led National Video Contest and Teen Video Awards show that brings awareness to the issue of cyberbullying in America.

The goal of the NO BULL Challenge is to join America's students, educators, counselors, organizations, communities, and corporate America together in an effort to enable real change at the student level.

Beginning January 15th, students in 6th-12th grade will have two months to create a 2-5 minute video with an anti-bullying theme. Students will submit their video to the NO BULL Challenge no later than March 31st at 12:00 AM PST. Check out the Cyberbullying 411 toolkits to learn everything you need to know in order to create your video. Beginning April 1st, each student will rally their friends, family, educators and community to vote for their video.

As a result of the public voting period, fifteen nominees will be selected from the top 100 favorite videos by a panel of expert judges. The formal announcement of the NO BULL Nominees will occur on May 17th, National Cyber Safety Awareness day. All fifteen nominees are invited to attend the star-studded NO BULL Teen Video Awards in San Francisco. At the NO BULL Teen Video Awards show, you'll get to see amazing artists perform live and meet & greet with your favorite athletes and celebrities on the red carpet. The NO BULL winning videos will be announced "live" at the Teen Video Awards, where your video will be introduced to the world. Inspiring America's teens to stand up and bring an end to cyberbullying is what The Great American NO BULL Challenge is all about, and we need you to make it happen!

The Challenge's objectives

•   Creating a grassroots movement by America's students in order to increase and reinforce awareness of cyberbullying, including the associated risks and threats of online bullying
•   Provide America's schools with ongoing peer-to-peer education and awareness about the dangers of cyberbullying by providing each school with an assembly-ready DVD that includes student developed content from the NO BULL Challenge, and age-based educational materials that track with the visual content.
•   Increase the number of schools, companies and community-based organizations engaged in educating our children, our educators and our public about cyberbullying.
•   Shift the perception of cyberbullying among the American public from something that is seen as a small problem that can easily go away, to something that deserves serious attention.

We know the way to stop cyberbullying is to create awareness about it, which is what The Great American NO BULL Challenge is all about.

Consider these facts

•   Over half of adolescents and teens have been bullied online, and about the same number of teens have engaged in cyberbullying. iSafe
•   School cyberbullying statistics are increasingly viewed as an important contributor to youth violence, including homicide and suicide. CNN
•   Victims of cyberbullies are 1.9 times more likely to attempt suicide. Cyberbullying Research Center
•   The majority of cyberbully attacks go unreported to parents, educators, or the authorities. Adoption Articles Directory
•   37 percent of teens admit to using social networking sites to victimize and harass their peers. TheExaminer.com
•   30 percent of teens use their cell phones to say insulting things to others. LG Mobile Phones

We know the way to stop cyberbullying is to create awareness about it, which is what The Great American NO BULL Challenge is all about.